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Markup is what you add to your job costs so you can cover overhead and make a profit. Profit margin is the percentage of revenue you actually keep after covering all costs. Think of markup as what you charge above your costs. Think of margin as what stays in your account after the job is done. They work together, but they are not the same. Confuse the two, and you can end up winning a job that doesn’t pay.
Construction profit margin is the percent of your total revenue that remains as profit after all costs are paid. That includes materials, labor, equipment, subs, and overhead.
Example
You bid a site development project for $1,250,000
Your total job costs come in at $1,100,000
Your profit is $150,000
Your profit margin is $150,000 divided by $1,250,000, which equals 12 percent
This number tells you how efficiently your business turned revenue into actual profit. It’s not about what you charge. It’s about what you keep.
Markup is what you add to your job costs to reach your desired profit. If your direct costs are $1,100,000 and you want to earn $150,000, you mark up your costs accordingly.
It’s a pricing tool
Markup is applied before the bid goes out
Margin is measured after the job is done
Example
You want a 12 percent profit margin on a $1,100,000 cost base
Use the formula:
Markup % = 0.12 ÷ (1 – 0.12) = 13.64 percent
Apply that markup:
$1,100,000 × 1.1364 = $1,250,040
Bid total = $1,250,040
Profit = $150,040
Profit margin = 150,040 ÷ 1,250,040 = 12 percent
This is how you price the job right the first time and protect your margin before you submit the bid.
If you use the wrong markup for the margin you want, you’re leaving money behind. A $10,000 miss on markup could erase most of your profit.
Getting this math right matters at every stage: Estimating, bidding, change orders, job tracking, and final invoicing.
Profit Margin = Profit ÷ Revenue
Example
You bid a curb and sidewalk job for $550,000 Your total cost comes in at $500,000 Your profit is $50,000 Profit margin = $50,000 ÷ $550,000 = 9.09 percent
You didn’t hit your 10 percent target. Why? You marked up 10 percent on cost but didn’t account for the margin math.
To hit a target profit margin, you need to reverse-engineer the correct markup. Use this formula:
Markup % = Target Profit Margin ÷ (1 – Target Profit Margin)
Example
Target margin: 10 percent
Markup = 0.10 ÷ (1 – 0.10) = 11.1 percent
If job cost is $500,000
Add $55,555
Bid = $555,555
Now you hit your 10 percent margin
This formula ensures your bids cover all costs and protect your profit.
Every job has different risks. Use custom markups based on scope and cost structure.
As your business grows or adds tech and equipment, your true costs go up. Review and adjust your markup regularly.
They’re not interchangeable. Using markup thinking when tracking margin leads to bad decision-making.
If you’re not checking projected margins against real results, you’re flying blind.
Estimators
Markup accuracy means your bids are sharp and profitable.
Project Managers
Knowing how margin erodes over time helps PMs flag scope creep and slippage.
Executives and Owners
Margin is a key measure of job health. It tells you if your company is making real money or just staying busy.
Materials are one of the easiest ways profit leaks out of a job. Here’s how to lock that down:
Just a few percent lost in material margin can wipe out profit on a $1 million job.
Manual math and spreadsheets invite mistakes. Good estimating software and quoting tools make margin protection easier and faster.
Online marketplaces like Bulk Exchange don’t just connect you to suppliers. They help you:
Better tools mean fewer errors and more control over your bottom line.
→Markup builds your price
→Margin shows your profit
→Know the difference, and use both like a pro
Because in construction, you don’t just win jobs by bidding low. You win by bidding smart and keeping your money when the job’s done.