The construction industry is undergoing a major transformation as a new generation enters the workforce, traditional projects slow, global supply costs shift, and emerging sectors like data and energy infrastructure rapidly expand.

The construction industry is transforming quickly, and as 2026 approaches, companies that embrace modern marketing strategies will stay competitive. Discover the trends that will be integral for marketing in the construction industry.

The construction industry is undergoing major change driven by new policies, reshoring, and massive AI investment. AI is powering 40% of the U.S. economy, creating urgent demand for physical infrastructure like data centers, transmission lines, and utilities, to support its growth.

Heavy civil construction sites are among the most hazardous in the industry because they involve large machinery, deep excavations, complex infrastructure projects, and multiple teams working simultaneously. Safety is critical due to the wide range of significant risks present on these job sites.